Some Social Media Content Ideas
Reach Your Goal with these social media ideas
1. Turn a blog post into a video
When we noticed that our videos were generating more engagement than our images and links, we started producing more videos.
And one way we get ideas for video content is to look back at some of our best-performing blog content. or make a new creative videos to show our products or what we are selling .
By pulling our key ideas and data from a blog post, we can easily turn blog posts into short videos to share on our social media channels.
2. Create a how-to video
Another way to utilize video is to create a totally new piece of content from scratch.
Here are some video ideas for you:
- How-to guides
- Customer stories
- User-generated content
- Product announcements
- Company announcements or milestones
You don’t need expensive, fancy tools and applications to get started.
As many social media platforms auto-play videos without sound, it’s great to add captions to your videos, too. This way, your followers can still understand your video even if they don’t turn on the sound.
Suitable for: Facebook, Twitter, Instagram, LinkedIn, and Google+
An idea to try: Create a video with three tips or information that will help, educate, or entertain your followers.
3. Go live
Live videos are a great way to increase your organic reach and drive engagement.
- Reach: Facebook ranks live videos higher on the News Feed than non-live content. Also, Michael Stelzner, CEO and founder of Social Media Examiner, shared on Buffer’s Science of Social Media podcast that going live increased the reach of their non-live Facebook Page conten as well.
- Engagement: According to Facebook, “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live.”
4. Interview someone (live)
5. Post 360 photos or videos
If you are up for trying something (fairly) new, play around with 360 photos and videos for Facebook. (The 360 photo above is my attempt at taking a 360 photo of the Buffer team during our recent Madrid retreat.)
To take a 360 photo, you need to take a photo that’s wider than 100 degrees using the panorama feature on your smartphone and Facebook will automatically turn it into 360 degree photo
6. Attach a GIF
We recently found great success with using GIFs in our tweets. Instead of sharing an image with a blog post, we choose a relevant (and often funny) GIF to go alongside the blog post.
7.Organize a social contest
Whenever we hit a milestone, such as turning six as a company or launching a new podcast, we love to give away some swag through a social contest.
We found that these posts tend to generate the most engagement from our followers.
Here are a few things you can invite your followers to do to participate:
- Tag a friend
- Share a post
- Tweet with a hashtag
- Post a photo and use your branded hashtag
Suitable for: Facebook, Instagram, Twitter, and Google+
An idea to try: Organize a social contest by asking your followers to comment or tag a friend. The price could be a free product from you, swags, or gift vouchers.
8.Poll your audience
Another way to get your followers involved is to do a poll.
9.Add emojis or symbols
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<) )> Testing
10.Share or retweet your followers’ posts
The last tactic is also an easy one to try: share or retweet your followers’ posts on your own timeline.
I think it is a nice gesture of showing appreciation to your followers for mentioning you or sharing your blog posts.